Saturday, June 13, 2009

Tip # 6 Now THAT'S what I call a review




By far the best way to promote a product is to provide a review which clearly shows that you have read it, in the case of a book, or used it if it is a software tool.
If you avoid the standard format and provide an imaginative review coupled with genuine enthusiasm your reader should be convinced - as I hope you will find from one of my actual reviews below.

A new book landed on my desk this week with a thud. Well I know that ebooks can't make a sound so we'll call it an e-thud. It's an epic, two years in the making - a bit like Ben Hur.I've only reviewed a few books before in my newsletter and when I saw the title 'Web Design Mastery' I expected to see the usual chapters about HTML code.

Well they were certainly there . . . along with Javascript, Cascading style sheets, advanced forms, graphics, web hosting, search engine optimization, credit card processing, autoresponders, website promotion, writing sales copy, ezine publishing, ebook creation, lots more... and that was just Volume 1 !

In Volume 2 we have advanced web design with chapters on templates, email forms and topics I am completely unfamiliar with such as image rollover and image dicing.
If you have read my ebook Guru Magic you will recognize the authoress: Shelley Lowery who is one of the featured experts.

It was Shelley who produced the cover for the book. We exchanged countless emails to get it right, not because I wanted changes but until Shelley herself was finally happy. In other words a real professional who insists on producing a first class job.And that's how you will find this book - it's an immaculate presentation.One reader advised Shelley: "put it into print and sell it for $79.95 a copy. I am positive Sam's Publishing Company could sell several million copies"I would second that but I have 3 critical points to make

1. It was a waste of time mentioning a 12 month money back guarantee. No one will return this book. In a year's time you will still be diving into the huge reference section (that's Volume 3) looking up some rare code.
2. The title Web Design Mastery only conveys a fraction of what the book is about: it's really the complete guide to designing and marketing an ecommerce website.
3. Why is Shelley selling it for such a low price ?
Hurry to her site before she changes her mind

Another site worth it weight in gold is:
http://www.lsmacstreasures.com/

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